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Electrolux Design Lab Winner is Flying Mini-Robot Cleaner
Oct 17, 2013
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A flying robot concept named Mab is the winner of the 11th Electrolux Design Lab competition. Finals took place at the Fotografiska Museum in Stockholm, Sweden.

Mab (pictured) was designed by Adrian Perez Zapata from Colombia. It's an automated cleaning system consisting of hundreds of flying mini-robots. The robots clean surfaces by touching them with a drop of water. Mab scans the house, determine the areas to clean and dispatches the robots.

"I was in my university gardens when I observed the controlled flight of bees pollinating a flower, and how magical it is to see swarms of bees working together," Perez Zapata said. "My concept Mab only requires a short initial configuration to function autonomously, so you could arrive home and see a swarm of mini-robots roaming around cleaning independently."

"This year's winning concept renews the idea of looking at the robot, seeing it not as one unit that mimics a person, but instead as something inspired by the magical logic of nature's collaborative efforts and group intelligence," said Stefano Marzano, Chief Design Officer at Electrolux and head of the Design Lab jury. "The Mab is an innovative concept which could be relevant to minimize the daily cleanings efforts of consumers as well as businesses, while maximizing the results"

Second prize in the competition went to the Atomium 3D food printer, by Luiza Silva from Brazil, for a concept that "addresses the global issue of adopting healthy lifestyles and countering chronic diseases, with inspiration from the playfulness and creativity of children."

Third prize went to Jeabyun Yeon from Korea for Breathing Wall. The Breathing Wall is designed to create a discussion about a future business model that is not just about making the appliances, but about generating propositions that could bring a poetic quality into the construction industry."

The People's Choice Award also went to Mab. The concept received more than 40% of the 4,391 public votes on the Design Lab website.

The annual design competition is intended to help stimulate design students worldwide to conceptualize ideas for future household appliances.

The first prize winner gets EUR 5,000 and a six-month paid internship at an Electrolux global design center. Second prize is EUR 3,000 euros. Third prize is EUR 2,000. The People's Choice Award prize is EUR 1,000.

The theme of Design Lab 2013 was Inspired Urban Living. It asked design students to keep in mind that the city of tomorrow will be busy and compact, with smaller living areas and less storage. However, the home will still need to be the epicenter of entertaining and cooking.

Competitors were asked to submit concepts for appliances, accessories, consumables, and services that would be seen as breakthroughs in Social Cooking, Natural Air, or Effortless Cleaning.

The 2013 competition received 1,700 submissions from 60 countries.

The Design Lab 2013 jury included: Stefano Marzano as well as Hideshi Hamaguchi, design strategist at Yanko Design, and
Pio Barone Lumaga , editor-in-chief of LOFT Bookazine

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