August consumer confidence toward technology spending was at its highest level of 2013, according to the latest figures released today by the Consumer Electronics Association (CEA). CEA said that consumer confidence toward the overall economy was lower in August,
The Index of Consumer Technology Expectations (ICTE), tracking consumer expectations about technology spending, was up one point in August to 87.2. This was the highest point in 2013 so far.
Shawn DuBravac, CEA's chief economist and senior director of research, said the August increase was a positive sign for tech spending during the back-to-school shopping season.
"Tech sentiment is in line with August 2012 levels and well above the 2009-2012 average," DuBravac said.
The Index of Consumer Expectations (ICE), tracking the level of consumer expectations about the broader economy, was down 5.2 points in August, to 162.6. The August 2013 ICE was down 6.1 points from August 2012.
"Tensions abroad could have consumers holding back on spending," said DuBravac.
to Daily News