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Back-to-School Gadget Spending Shows Big Increase
Aug 21, 2013
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Consumer electronics purchases are driving up this year's total average back-to-school shopping total by 26%, according to the American Express Spending & Saving Tracker.

The Amex study shows that 92% of Americans will hit the stores for back-to-school shopping this fall, spending an average of $1,094 on supplies, which is 26% more than in 2012. The research said that a probable cause for the increase was that half of parents with school-aged children plan on buying at least one digital gadget during this back-to-school shopping season, compared to 36% in 2012.

The top electronics buys planned for back-to-school shopping in 2013:
* laptops - 25% of shoppers planning on purchases, up from 15% in 2012
* scientific calculators - 18%, up from 15%
* tablets - 15%, up from 7%
* mobile phones - 13%, up from 12%

When parents buy their kids a mobile phone this year, nearly seven out of ten will purchase a high-tech smartphone.

The study shows that 70% of all students use technology, like tablets and smartphones, to support learning.

The study also finds younger students embracing technology at higher rates than older siblings:
* 74% of students in grades K-8 use digital devices to facilitate their studies
* 71% of high school counterparts use digital devices.

Tablets are preferred device for those in grades K-8 set: 48% of K-8 students use tablets, while 43% of high school students do.

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