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GE Appliances Expands Cooking Appliance Plant in Georgia
Aug 12, 2013
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A ribbon cutting was held on August 9 on a new expansion of GE Appliances cooking products plant in LaFayette, GA.

The expansion will include a new 1,100-ton power press (pictured), which will expand the plants in-house metal parts fabrication capability for a new line of wall ovens. Increased insourcing and new product production have led to the creation of 90 new jobs at the LaFayette plant.

GE Appliances has invested $88 million to support the new line of wall ovens and to update the freestanding ranges manufactured at the plant. All the appliances will feature new styling and appearance. The investment is part of a $1 billion investment program that GE Appliances is using to revitalize its U.S. plants, products, and services. The $1 billion investment has created over 3,000 jobs.

The ribbon cutting was attended by GE Appliances President and CEO Chip Blankenship as well as Georgia Governor Nathan Deal and Senator Johnny Isakson.

GE's new Profile wall ovens will offers True European Convection with Direct Air. The design puts new vents on the top of the oven cavity--an industry first in full-size ovens--to focus air directly on the food and provide significantly increased air flow for better cooking performance.

The appliances have GE's Brillion home automation technology, enabling them to be controlled remotely, via home Wi-Fi, from an iPhone and an Android smartphone.

GE estimates that the new wall ovens fit in 75% of the existing wall oven cutouts that are already in consumers' homes, making them ideal for remodeling. The new wall ovens have suggested retail prices ranging from $999 to $3,599.

The LaFayette, GA plant operates under the name Roper Corp., and is a wholly owned subsidiary of GE. The Roper appliance brand name, however, is used by Whirlpool Corp. for a line of economical ranges and laundry appliances, sold primarily at Lowe's stores.

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