Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Appliance Gifts: Consumers Spend Top-Dollar on Wedding Occasions
Jul 11, 2013
 Printable format
 Email this Article
 Search

From June 2012 through May 2013, U.S. consumers bought $1.8 billion in small appliances to be given as gifts, according to NPD Group data.

The market researcher said that $112 million of gift purchases were wedding-related: gifts for engagements, bridal shower, and weddings. Average prices paid for these gifts were 39% higher than gifts for other occasions.

"While the holiday season accounts for more than half of the annual small appliance sales, weddings present a unique opportunity for recipients to request premium products at a special time in their lives when friends and families are likely to splurge on presents, regardless of available promotions," said Debra Mednick, NPD Group executive director and home industry analyst.

The top gifted small appliances for bridal occasions, NPD said:
* electric knives
* espresso makers
* stand mixers
* waffle makers
* garment steamers

The top gifted small appliances for all occasions, NPD said:
* massaging appliances
* snow-cone makers/ice shavers
* popcorn makers
* stand mixers
* waffle makers

The market research firm said that gifts made up 12% of total sales of small appliances in the United States. Consumers tend to spend 7% more on a gift appliance than they would spend on themselves.

NPD said 15% of total small appliance sales dollars were spent online during the period of June 2012 through May 2013. In that time period, 20% of dollars spent on small appliance gifts were spent online. Bridal occasion gifts commanded an even larger share of appliance gift dollars spent.

The average price of an online small appliance purchase was 56% higher than the price of a brick-and-mortar store purchase. The already higher-dollar bridal occasion gift purchases went up even more--14%--when the gifts were bought online.

Back to Daily News

 

Daily News

...........................................................

Aug 28, 2014: LG Heat Pump Clothes Dryer Earns Emerging Technology Award

Aug 28, 2014: Early Snowthrower Demand Boosts Toro Sales

Aug 27, 2014: Sustainability Standard Launched for Household Portable and Floor Care Appliances

Aug 27, 2014: Electrolux Joins AllSeen Alliance to Develop Seamlessly Connected Appliances

Aug 27, 2014: HRAI Awards Industry Leaders at 46th Annual Meeting

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows