Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

LGBT Consumers Get Increased Attention
Jun 27, 2013
 Printable format
 Email this Article
 Search

There may be good reasons for consumer product makers and marketers to put politics aside in order to focus attention on members of the LGBT community as consumers. A recent report from Experian Consumer Insights shows the influence of the LGBT consumer segment is growing quickly.

Attention on LGBT consumers has ramped up with the dramatically increased acceptance of LGBTs--in public opinion, in states' legalization of gay marriage, and, of course, in the dramatic Supreme Court rulings of June 26, 2013. Another reason for more attention is that the size of the group is, itself, growing.

Americans identifying as lesbian, gay, bisexual, or transgendered has grown, Experian reported, to 4.3% of non-Hispanic adults (from 3.4% in 2006).

These consumers, the report said, are younger and more tech-savvy than heterosexual counterparts. The report found that gay/bisexual men and lesbian/bisexual women are more likely to be considered technology "wizards"--the Mosaic USA segment for whom technology is integral to their way of life.

In 2007 there was a single state allowing same-sex marriage; in 2013 there are 14 states and about a third of the population lives in state where same-sex marriage is legal. It's therefore unsurprising that same-sex marriage has grown dramatically in recent years and--particularly after the Supreme Court rulings--is predicted to keep growing. Experian found that 17% of gay men and 16% of lesbian women are currently married.

The report explained why this is important: married gay men have the highest household income, compared with their heterosexual and lesbian counterparts. Married gay men have the highest discretionary spend per capita--they have more to spend on non-essentials.

The report said gay men live in households that spend $6,794 per capita annually to nonessentials--$753 more than heterosexual men.

Back to Daily News

 

Daily News

...........................................................

Jul 23, 2014: Japan Destroyed 3.6 Million KG Fluorocarbons from Commercial Refrigerators and AC

Jul 22, 2014: Lennox International Reports Record Profit in Second Quarter

Jul 22, 2014: Whirlpool Launches Hybrid Heat Pump Dryer

Jul 22, 2014: Weber-Stephen Breaks Ground on New Distribution Complex

Jul 22, 2014: Brinly-Hardy 175th Anniversary Brochure Wins 2014 PIAS Graphic Award

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows