Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

ECHO Outdoor Power Equipment and Agency Cramer-Krasselt Garner Gold Effie Award
Jun 25, 2013
 Printable format
 Email this Article
 Search

ECHO Outdoor Power Equipment and its agency Cramer-Krasselt received a gold Effie Award for ECHO's 2012 national advertising campaign at the 45th Annual Effie Awards Gala on May 22 in New York City.

ECHO and Cramer-Krasselt won the top award in the category of Household Supplies & Services. Procter & Gamble and agency Grey New York won silver for the "Febreze Olympics" campaign. Kimberly-Clark and agency TRIS3CT won bronze for the "Viva Towels Take a Stand with Mike Rowe" campaign.

Unlike most advertising awards, which honor creativity, the Effies recognize advertising that is proven to be the most effective marketing effort within the prior year.

ECHO's "Curing B.S. Fatigue/Get Serious" campaign was honored for incorporating an insightful communications strategy, outstanding creative, and market results that proved it worked. The campaign incorporated TV, online, print, and social media to reach its target demographic and drive sales within a specific timeframe.

More than 80 brands and 60 agencies representing 107 submissions within 50 categories received North American Effie gold, silver or bronze awards. Only 24 gold awards were granted.

ECHO's agency Cramer-Krasselt also won gold within the Beverage-Alcohol category for its Corona Extra "Finding our Beach" campaign and a bronze in the Media Idea category for Johnsonville Sausage.

Back to Daily News

 

Daily News

...........................................................

Oct 23, 2014: Whirlpool Corporation to Showcase Resource-Efficient Technologies at Greenbuild

Oct 23, 2014: CWIEME Chicago exhibition had record attendees

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows