ECHO Outdoor Power Equipment and its agency Cramer-Krasselt received a gold Effie Award for ECHO's 2012 national advertising campaign at the 45th Annual Effie Awards Gala on May 22 in New York City.
ECHO and Cramer-Krasselt won the top award in the category of Household Supplies & Services. Procter & Gamble and agency Grey New York won silver for the "Febreze Olympics" campaign. Kimberly-Clark and agency TRIS3CT won bronze for the "Viva Towels Take a Stand with Mike Rowe" campaign.
Unlike most advertising awards, which honor creativity, the Effies recognize advertising that is proven to be the most effective marketing effort within the prior year.
ECHO's "Curing B.S. Fatigue/Get Serious" campaign was honored for incorporating an insightful communications strategy, outstanding creative, and market results that proved it worked. The campaign incorporated TV, online, print, and social media to reach its target demographic and drive sales within a specific timeframe.
More than 80 brands and 60 agencies representing 107 submissions within 50 categories received North American Effie gold, silver or bronze awards. Only 24 gold awards were granted.
ECHO's agency Cramer-Krasselt also won gold within the Beverage-Alcohol category for its Corona Extra "Finding our Beach" campaign and a bronze in the Media Idea category for Johnsonville Sausage.
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