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Sharp Appliance Division Annual Sales Up 6%
May 16, 2013
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For its just-ended fiscal year, Sharp Corp. (Osaka, Japan) reported net sales of 2,478,586 million yen, up 0.9% from 2,455,850 million yen in the previous year.

In the year that ended March 31, 2013 (fiscal 2012), Sharp reported an operating loss of 146,266 million yen. In the previous fiscal year, ended March 31, 2012, the company had an operating loss of 545,347 million yen.

Three divisions comprise Sharp's Consumer/Information Products. Together they had sales of 1,338.4 billion yen, down 17.9%.

Health and Environmental Equipment sales were 309.6 billion yen, up 6.0%, mainly from increased air-conditioner and air purifier sales. This product group includes:
* refrigerators
* steam ovens
* microwave ovens
* air-conditioners
* washing machines
* vacuum cleaners
* air purifiers, including Plasmacluster Ion generators
* dehumidifiers
* humidifiers
* electric heaters
* small cooking appliances
* LED lights, including solar-powered

Audio-Visual and Communication Equipment sales for the year were 732.0 billion yen, down 31.0% from the previous year. Sales of LCD TVs fell drastically from the previous year. Mobile phone sales were down, blamed on supply shortages of key components in the first half of the fiscal year and intense competition.

Information Equipment sales were 296.7 billion yen, up 6.9%, due mainly to robust sales of color multifunction printers (MFPs) in Japan and of information displays.

In addition to Consumer/Information Products, the other major product group is Electronic Components, with three divisions: LCDs, Solar Cells, and Other Electronic Devices.

However, Sharp's net loss in the two most recent fiscal years totaled about 900 billion yen in fiscal 2011 and fiscal 2012--the result of decreased sales since the recession, the competitive situation, and the burden of depreciation of its investment in LCD related business.

To address this, the corporation announced a corporate strategy for "recovery and growth." Sharp intends to position fiscal year 2013 as the restructuring stage and fiscal 2014 through fiscal 2015 as the re-growth stage. It set three basic strategies for transforming the corporate structure:
* Shift management resources to "advantageous market and fields"
* Exit closed innovation and aggressively utilize alliances
* Enforce executions by innovating governance systems

Sharp forecast that net sales for the year ending March 31, 2014 (fiscal 2013), will be 2,700 billion yen, up 8.9%, and will result in an operating income of 80 billion yen and net income of 5 billion yen.

Under its new plan, its target for Fiscal 2015 is net sales of 3,000 billion yen, operating income of 150 billion yen, and net income 80 billion yen.

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