Luxury appliance brand Jenn-Air will open a Manhattan showroom in April 2013 as part of a broader effort to heighten its profile among influential design professionals.
Whirlpool Corp.'s Jenn-Air product line was recently redesigned and re-launched as a made-in-America luxury appliance collection.
The showroom in New York will occupying the entire fifth floor of the Decoration & Design (D&D) Annex at 222 East 59th Street. It will also serve as a showcase for Christopher Peacock Home, designer of high-end kitchen cabinetry and home furnishings. The showroom will include three fully outfitted Jenn-Air kitchens, including one equipped for live cooking demonstrations.
The showroom will not handle sales of appliances, but will facilitate purchases through Jenn-Air retail partners and offer related design services, according to Steve Brown, General Manager of Jenn-Air.
"Jenn-Air and Christopher Peacock Home share a commitment to design and craftsmanship, and to making luxury products right here in America," notes Brown. "This showroom will serve as a key resource for design professionals and their clients, and provide an ideal showcase for our two highly compatible brands."
Brown said the alliance reflects Jenn-Air brand's broader strategy of "offering information and inspiration in highly experiential, highly contextual ways and settings." Related initiatives include a new iPhone application that lets users envision Jenn-Air appliances in their kitchens, participation in high-profile designer show homes, and exclusive sponsorship of major culinary events.
"Showing the Jenn-Air appliance collection together with high-end cabinetry and furnishings is another way to not only inform and inspire, but to communicate our transformation into a true luxury brand," adds Brown.
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