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Electrolux Will Focus Design Lab 2013 On Urban Living
Jan 11, 2013
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Appliance giant Electrolux has announced the theme for the Design Lab 2013 competition, which asks design students from around the world to conceptualize appliances of the future.

In 2013, the theme of the 11th annual Design Lab competition will Inspired Urban Living. Electrolux said the choice of the theme was inspired by the growth of urbanization, with an increasing share of the global population now living in densely populated areas. The question Electrolux seeks to answer: what role can design play to ensure that people are prepared and equipped for this social adaptation?

Unlike previous Design Labs, students in 2013 will have a choice of three focus areas to choose from within the Urbanization theme. The three focus areas are:
* Social Cooking
* Natural Air
* Effortless Cleaning

Another change in 2013 will be in the products designed. Instead of being limited to consumer durable products, the competition allows for consumables and services.

"For us at Electrolux it is important to view design from a broad perspective; all design solutions that enhance the lifestyles and living environments of our consumers are relevant for us to explore," said Electrolux Chief Design Officer Stefano Marzano. "This is why we want to expand the Design Lab competition in 2013 and invite ideas for products, accessories, consumables and services within three key focus areas for future households; Social cooking, Natural air and Effortless cleaning."

In fact, the entry can be a product, accessory, consumable, or service, thus providing opportunities for students from different fields of design.

Also new in 2013: An online competition hub, where the best submissions will be published, thus giving students and the public a chance to promote the submissions through social media.

The competition will divide the design process into stages, allowing applicants to concentrate on different areas throughout the process. The first focus will be on creating the concept, leading through to the visual presentation and technical specifications, allowing the top submissions to continue to develop during the competition.

As judging is conducted in different stages, only top-rated entrants will be permitted to move forward in the competition. Electrolux professionals will be part of the selection process and will provide feedback to entrants.

Eight finalists will be invited to participate in a final event, presenting their entries to a jury of professionals. The jury will consider entries based on intuitive design, innovation, and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 euros. A second prize of 3,000 euros and third prize of 2,000 euros are also available. The public favorite chosen by online voting will be awarded 1,000 euros.

The submission deadline for the first competition stage - a concept description and a sketch - is March 15, 2013.

More information is at:
electrolux.com/electroluxdesignlab

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