Report: Consumer Spending Plans on Appliances Up in December Dec 17, 2012

Printable format  Email this Article  Search

Consumers' plans spending on Home Appliances in the next 90 days are up in December 2012 compared to where they were in a year ago, according to BIGinsight survey data. Spending plans were also up for Computers and Lawn & Garden.

That's the good news. For the most part, the survey, conducted Dec. 4 through Dec. 10, found that consumers are a little less confident in the economy and definitely feeling more frugal than they were just a month ago.

Consumer sentiment eased in December, after reaching a five-year high in November. The survey found that 37.6% of consumers are very confident/confident in the chances for a strong economy. This percentage was down two points from 39.7% in November, but it is still the highest December reading since December of 2007, when it hit 37.0%.

The research firm characterized Black Friday and Cyber Monday as a "buying bonanza," but saw consumers become more practical again in December: 48.1% say they're now more practical in their purchasing, up from 43.0% in November. This number is above 45.8% in December 2010 and above 46.9% in December 2011.

Back to Daily News