Jura Capresso opened a 1,000 square foot showroom and meeting center at its Closter, NJ headquarters. The new site will showcase Jura automatic coffee centers and Capresso coffee makers, espresso machines, grinders, electric water kettles, automatic milk frothers, and care products.
This facility was created for meetings, training seminars, and special events. The showroom creates new training options to enhance the product knowledge of those involved in selling and servicing the machines, including sales, retailers, and the company's United States-based customer service department.
A designated area of the showroom highlights the 11 SKUs offered by Jura Household. Jura Professional machines - for cafes, offices, boutique hotels, catering, and other hospitality venues - are also featured in the showroom. Capresso products are merchandised in a separate area, with over 25 SKUs offered.
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