Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Mitsubishi Establishes Appliance/Air-Conditioning Sales Company in Indonesia
Dec 7, 2012
 Printable format
 Email this Article
 Search

Mitsubishi Electric Corp. (Tokyo) has established a sales company in Indonesia to handle sales of air-conditioning systems, home appliances, and factory automation (FA) starting in March 2013. The combined sales from these three businesses under the new company, named Mitsubishi Electric Indonesia, as well as existing manufacturing and sales of automotive equipment and elevators/escalators, are expected to help Mitsubishi Electric Group raise consolidated annual sales in Indonesia to some 23 billion yen (approx. US$300 million) by the fiscal year ending in March 2016.

Indonesia has the world's 18th largest GDP and is the largest ASEAN economy. It has the world's fourth largest population at 240 million, with more than 40% of its people under 19 years of age. Domestic demand is expected to spur high rates of growth due to large-scale infrastructure projects and commercial building construction.

Mitsubishi plans to focus on expanding appliance sales networks in Indonesia, in addition to providing shop-front support for sales agents and strengthening sales channels with enhanced training programs. Two- and three-door refrigerator models will be marketed to middle- and high-income households.

Demand for residential air-conditioners is expected to grow due to rising personal incomes, and Mitsubishi will target middle- to high-income Indonesians. It will focus on value-added models offering high energy efficiency. Commercial demand is also growing due to a boom in construction of office buildings and hotels; Mitsubishi will offer efficient City Multi air-conditioners.

Back to Daily News

 

Daily News

...........................................................

Sep 23, 2014: Shipments and placements of new manufactured homes up in July

Sep 23, 2014: Existing-home sales down in August

Sep 23, 2014: FHP motor shipments up big in the first half of 2014

Sep 23, 2014: Electrolux and General Electric to lead conferences at retail marketing conference

Sep 23, 2014: Global PCB Production Worth $59.4 Billion

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows