Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Daewoo Targets One-Person Households with Combi-Refrigerator
Nov 21, 2012
 Printable format
 Email this Article
 Search

Daewoo Electronics has launched a new combi-refrigerator, model FR-C24LB, targeted specifically for one-person households. It is the latest appliance in a line strategically geared to singles. These appliances include a wall-mounted drum washing machine and a 15-liter microwave oven.

The 240-liter model, launched in Daewoo's home market of South Korea, is the smallest combi-refrigerators (bottom freezer/refrigerator) in the country. It is up to 37 cm narrower and 31 cm shorter than other models, reducing the total volume by more than 60%.

The share of one-person households in South Korea was 25.3% in 2012, according to the Korea Statistical Office, and is expected to rise to 34.3% in 2035, overtaking two-person households at 34.0%.

Taking into account single-dwellers tendency to fill the freezer, Daewoo designed the freezer space to be 32% larger than other models in the class.

The design, with a black exterior and a red wine-colored door opener, is intended to appeal to young consumers.

"The home appliance market custom-tailored for singles has grown rapidly," a Daewoo representative said. "We will keep catering to their needs by introducing new models with smaller sizes and trendier designs."

Back to Daily News

 

Daily News

...........................................................

Jun 25, 2014: North American PCB Shipments Fall in May

Jun 24, 2014: GE Will Award Best Kitchen Designs That Include Monogram Appliances

Jun 20, 2014: Haier Group Layoffs: 26,000 In Two Years

Jun 19, 2014: Report: Marginal Impact of Electric Heat Pumps on Home Sale Price

Jun 19, 2014: Whirlpool Receives First Energy Star for Clothes Dryers

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows