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Consumers say they will be out in full force on the Saturday after Thanksgiving, Small Business Saturday, to support small businesses.
Of the tens of millions of Americans familiar with Small Business Saturday, 67% are planning to "shop small" on that day - Nov. 24th, 2012. 44% said they shopped at small businesses on Small Business Saturday in 2011.
Research from the National Federation of Independent Business (NFIB) and American Express shows that of those consumers who shopped last year on Small Business Saturday, 70% plan to spend more or the same this year and will spend, on average, $100 on Small Business Saturday.
Thousands of small businesses in the United States are planning special offers, partnering with neighboring businesses, and hosting events to support the small business shopping day. Small Business Saturday, which falls between Black Friday and Cyber Monday, was created in response to small business owners' most pressing need: more customers.
"Small Business Saturday has become the ceremonial kick-off to the holiday shopping season for small business owners across the country," said Susan Sobbott, President at American Express OPEN. "Small Business Saturday provides an opportunity to harness the nation's enthusiasm for small business and celebrate their impact on local communities and the national economy."
The number one reason - cited by 76% of those surveyed - that consumers plan to support small businesses on Nov. 24th is that they value the contributions small businesses make to their community. The number two reason was better customer service, cited by 59%.
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