Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Frigidaire Scores Most Effective Ad of Q3
Oct 8, 2012
 Printable format
 Email this Article
 Search

Ace Metrix, a TV and video advertising analytics firm, named a Frigidaire "History of Innovation" ad the No. 1 video ad of third quarter 2012.

The ad promotes the Frigidaire-brand Symmetry Double Oven Range and Orbit Clean dishwasher. The ad had an Ace Score of 691, or 18 points higher than No. 2-ranked Ford. Other ads in the Top 10 came from Samsung (for computer hardware ads, not appliance ads), Apple, BMW, AT&T, Google, and Liberty Mutual.

"Consumers were really drawn to the historic portrayal of the Frigidaire products. This, coupled with the ad's message of innovation (which also worked to Ford's advantage) resulted in the Frigidaire's solid performance above all other ads," said Peter Daboll, CEO of Ace Metrix. "



It was the second consecutive quarter that showed an appliance ad at the top of the Ace Metrix quarterly Top 10 list. Samsung won the No. 1 ranking in the second quarter of 2012 for its "For Your Big Life" ad for French-door refrigerators.

Back to Daily News

 

Daily News

...........................................................

Nov 21, 2014: Environmental Product Declarations for aluminum product types released

Nov 20, 2014: Report: Drop in affluents' consumer confidence may foretell signal trouble ahead for some retailers

Nov 20, 2014: Electrolux donated $55,000 in appliances to Charlotte's needy

Nov 20, 2014: Most Profitable Industry in the U.S.: Electrical Equipment, Appliance and Component Manufacturing

Nov 19, 2014: LG washing machine global sales top 20 million in 5 years

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: Appliance Magazine Market Insight Annual Subscriptions
November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows