Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Customer Satisfaction with PCs and Video Devices Higher
Sep 28, 2012
 Printable format
 Email this Article
 Search

The American Customer Satisfaction Index (ACSI) reported strong customer satisfaction in three consumer durable goods industries in 2012: appliances, personal computers, and consumer electronics.

Personal computers scored 80 (out of 100), televisions and video players/recorders scored 86, and major appliance scored 81.

See: Major Appliance Customer Satisfaction Remains Stable.

ACSI noted that the computer market continues its transformation to smaller, more mobile computing devices, the satisfaction score was up 2.6% to its highest-ever score of 80. Its previous high score for this industry was 78 in 2010 and 2011. The measurement includes customer satisfaction with desktops, laptops, and tablets.

"The current ACSI uptick for the industry at large is driven, in part, by the higher levels of customer satisfaction that tablets enjoy over desktops and laptops. As tablets gain market share, overall customer satisfaction with the PC industry picks up lightweight," says Claes Fornell, ACSI founder and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference.

Apple continues to hold the top spot in customer satisfaction, but the lead is slightly smaller because of increased satisfaction for Windows-based computers.

* Apple was down 1% to 86.
* Dell's customer satisfaction was up 5% to 81
* Hewlett-Packard was up 1% to 79
* Acer was up 3% to 79
* Toshiba debuts in the report with a score of 77.
* ACSI's aggregate of smaller PC makers (which includes tablet producers Samsung and Amazon as well as others) improved customer satisfaction 4% to 80

Customer satisfaction with televisions and video players/recorders (including Blu-ray Disc and DVD) gained 1.2% to score a new high for the industry of 86.

Back to Daily News

 

Daily News

...........................................................

Jul 10, 2014: Kohler Expands Generator Manufacturing to Accommodate Increased Demand

Jul 9, 2014: EPA Wants To Cut Venting Prohibitions on Some Flammable Refrigerants

Jul 9, 2014: CEA: June's Consumer Sentiment on Economy and Tech Spending Hit 2014 Highs

Jul 9, 2014: Aga Launching Cooking Appliances for City Dwellers

Jul 9, 2014: Survey Shows HVAC/R Contractors Very Optimistic

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows