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Rowenta Renews Reality Show Sponsorship
Aug 17, 2012
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Rowenta, manufacturer of steam irons, garment steamers, and steam stations, will sponsor the 10th season of Lifetime network fashion reality series "Project Runway." It will be the third season that Rowenta will sponsor the show.

Rowenta USA, headquartered in West Orange, NJ, is a division of Groupe SEB USA.

Products featured on the show will include the DG5030 Pro Iron Steam Station, which has the capabilities of a traditional garment steamer and a steam iron. The IS9100 Precision Valet steamer is a traditional-style garment steamer that provides the power and speed of professional steaming in a home appliance.

Rowenta formed a partnership with "Project Runway" season six runner up Althea Harper. Harper now serves as a Rowenta Brand ambassador and is using the products to aid in the creation of her fashion line, Althea Harper.

The 10th season of "Project Runway" premiered on Thursday, July 19, 2012 on Lifetime network.

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