Gorenje Launches Next-Gen Laundry Appliances Jun 20, 2012

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Slovenian appliance maker Gorenje staged the Sensation in White fashion show at the launch of its new generation of laundry appliances.

The efficiency of the new-generation washing machines and dryers is based on the innovative SensorIQ technology, which automatically optimizes the washing and drying processes. Top washing machine models claim a European A+++(-20%) energy class rating. Condenser dryers with a heat pump and TwinAir air blowing system claim an A-40% rating.

"Our design team focused on superior user experience and simplicity of use, while looking for aesthetic perfection that exudes technological competence and quality of the product on the one hand, while speaking in a unique, distinctive language of visual arts through the comfort of use on the other," said Mrs. Lidija Pritrznik, creative director at Gorenje Design Studio. "The washing machine front panel is visually conceived in a way that makes selection much easier for the user, without posing any restrictions on custom adjustments and settings of the machine."

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