Global Supplier Directory
Supplier Solutions
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center

Daily News

Americans Do More Outdoor Cooking
May 30, 2012
 Printable format
 Email this Article

As survey from outdoor grill maker Weber showed 71% of U.S. grill owners intended to use their grill on Memorial Day, up 10% from the 2011 survey.

"We continue to see a rise in the number of people grilling for nearly all major holidays, including Memorial Day, the Fourth of July (90%), Father's Day (53%) and even birthdays (76%)," said Brooke Jones, Director of Marketing for Weber-Stephen Products LLC, manufacturer of outdoor gas and charcoal grills.

Weber commissioned Toluna to field the survey, which was completed by 1,000 grill owners throughout the United States. All respondents were 21 years of age or older and currently own a charcoal, gas, or electric outdoor grill or smoker. The sample was divided between 50% males and 50% females and was balanced demographically to represent households across the U.S.

One trend found was an increase in the popularity of electric grills.
* 62% of grill owners who have never grilled on an outdoor electric grill are interested in trying one - up 6% over the past three years of the survey
* 24% of grill owners have used an outdoor electric grill

Among those who have used an outdoor electric grill, their top three reasons:
* 61% easy to use
* 52% does not require fuel
* 51% heats up quickly

Regional users of outdoor smokers:
* 41% of users in the South know how to use an outdoor smoker
* 36% of users in the West
* 36% of users in the Midwest
* 29% of users in the Northeast

More smoker stats:
* 44% of grillers who do not know how to use a smoker are interested in learning to
* smoker owners are the biggest grillers - grilling an average of 7.5 hours per week during their grilling season

Other survey findings:
* 71% of all Americans (21 and older) own an outdoor grill and/or smoker
* 74% user their grill at least once a week during their grilling season - up from 69% in the 2011 survey

The three foods grilled most often are:
* 73% hamburgers
* 41% chicken
* 40% steak

The biggest grill challenges, according to the survey:
* dessert 35%
* fish 30%
* pizza 28%

Back to Daily News


Daily News


Nov 21, 2014: Electrolux: new U.S. fridge efficiency requirements are more complex than anticipated

Nov 21, 2014: Whirlpool brand launches Perceptions of Care video

Nov 21, 2014: Hon Hai 3Q profit $1 billion

Nov 21, 2014: Environmental Product Declarations for aluminum product types released

Nov 20, 2014: Report: Drop in affluents' consumer confidence may foretell signal trouble ahead for some retailers

More Daily News>>

RSS Feeds
Appliance Industry
Market Research


November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014

Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows