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Daily News

LG Appliances Uses Facebook to Connect with Consumers
May 17, 2012
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LG Electronics launched a digital interactive campaign on Facebook called My Eco Home to allow Facebook users worldwide to create and share their own personalized, virtual dream homes. The campaign seeks to interact with customers in innovative ways.

The campaign will also introduce users to five core proprietary LG technologies and their eco-benefits:
* Linear Compressor
* Inverter Direct Drive
* Kompressor floor are appliance technology
* Lightwave
* Plasmaster

"We tried to come up with a fun and interesting yet meaningful way to interact with consumers," said Chang-hee Han, Vice President and Head of Marketing Strategy at LG's Home Appliance Company. "The main purpose of this campaign is to raise awareness of how LG's Core Technologies can help citizens reduce their impact on the environment. This is the first Facebook app that lets participants design a virtual home with such detailed appliance and energy savings information."

Participants can personalize the home interior with different decorations, appliances, and photos of friends. When choosing LG appliances, the mechanism for each corresponding Core Technology will be clearly displayed to better illustrate how LG's Core Technologies work to save energy.

By accessing the microsite from the participant's own Facebook account, the virtual home can be decorated with the participant's own accessories. The app offers intelligent customization to let homebuilders add photos and names of family members and friends to their dream homes, adding a personalized touch to the interior. When finished, the completed Eco Home is then transformed into an interactive movie to be shared and enjoyed with friends and family.

The app can be found via LG's Facebook country pages or can be found directly at:
www.lgcoretech.com

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