Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Electrolux Licenses Frigidaire Brand for Sinks and Faucets
May 17, 2012
 Printable format
 Email this Article
 Search

Electrolux is now licensing its Frigidaire brand in North America to Artisan Manufacturing for use on a high-end line of sinks and faucets.

Appliance OEM Electrolux owns dozens of brands and has been actively licensing them outside North America for years. Its Electrolux Global Brand Licensing (EGBL) business, formed in 2007, is now seeking to expand brand licensing in North America as well. Artisan is one of its first North American brand partners.

"We've been active in Europe, the Far East, and Middle East," said Matt Young, who heads EGBL, "but in the field of corporate brands, this business model is not commonly found in the U.S., Canada, or Mexico, so we're very excited about the possibilities."

The Artisan sinks and faucets were introduced at the recent 2012 Kitchen/Bath Industry Show.

Back to Daily News

 

Daily News

...........................................................

Oct 23, 2014: Whirlpool Corporation to Showcase Resource-Efficient Technologies at Greenbuild

Oct 23, 2014: CWIEME Chicago exhibition had record attendees

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows