Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier Completes Sanyo Acquisition in Southeast Asia
Apr 5, 2012
 Printable format
 Email this Article
 Search

Haier Group Corp. and Sanyo Electric Company held an event in Singapore to mark the completion of Haier's acquisition of Sanyo's refrigerator, washing machine, and other consumer electric appliances business in Japan, Indonesia, Malaysia, and the Philippines.

The acquisition agreement, developed in July 2011, transferred Sanyo's appliance operations and customer care/after-sales service operations to Haier in each of the markets.

Haier's dual-brand strategy is now in operation across these markets. Haier's Asian Headquarters will now be in Japan, where it will market the Haier and Aqua brands. The Haier brand will be used in Vietnam, Indonesia, the Philippines, and Malaysia and it will continue to use the Sanyo brand name under license in these markets for a time.

"Sanyo Electric has already earned a strong reputation for its R&D, product line and marketing network in Japan and Southeast Asia," said Mr. Du Jingguo, vice president of Haier Group. "Our dual-brand strategy was designed to leverage Sanyo Electric's competitive advantages while enhancing the new markets' offerings through Haier's strengths in innovation, quality and design. We hope Haier can bring additional high-quality choices to consumers in these markets to help them better enjoy their life."

Back to Daily News

 

Daily News

...........................................................

Oct 2, 2014: Ex-Whirlpool VP Kniehl joins Miele management

Oct 2, 2014: Canadian HVAC/R wholesaler sales down 0.8% in August

Oct 1, 2014: Whirlpool on Manufacturing Day: on track to exceed $1 billion U.S. investment goal

Oct 1, 2014: Commercial appliance spending and other restaurant capital spending solid in August

Oct 1, 2014: Appliance maker Gorenje is first Slovenian company with a European Works Council

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows