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Cuisinart Partners with Coffee Supplier illycaffe
Mar 26, 2012
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Cuisinart, one of Conair's small electrical appliance brands, formed a global partnership with specialty coffee company illycaffe to develop a new line of espresso machines to be designed and manufactured by Cuisinart. The new Cuisinart for illy brand will make use of illy's proprietary iperEspresso capsule system. The system uses a patented, two-stage extraction process intended to produce high quality results through rapid infusion and extraction during the brewing cycle.

The Cuisinart for illy product line is scheduled to debut by the first quarter of 2013 at Cuisinart and illy's retail channels, including department stores, specialty stores, and online segments.

"Cuisinart has maintained a dominant market share in the coffeemaker category since the introduction of our first auto-drip unit in 1994," said Ron Diamond, president of Conair Corp. "By collaborating with illy on this new line of espresso machines, we are utilizing the expertise and resources of both companies to provide consumers with innovative products from two trusted and highly regarded brands."

Under the terms of the agreement, Cuisinart will initially develop products designed for use with illy's iperEspresso capsules.

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