NKBA Names Darcy CEO Mar 16, 2012

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The National Kitchen & Bath Association (NKBA) promoted Executive Vice President Bill Darcy to CEO. The organization also officially announced an increase in membership from nearly 40,000 to more than 50,000.

Darcy began with NKBA as Manager of Marketing Partnerships and received numerous promotions. As Manager of Business Development he generated more than $1 million in non-dues revenue for the association. He later served as Senior Manager of Marketing, Director of Marketing, and since April 2011 as Executive Vice President.

As Executive Vice President, Darcy led initiatives that included:
* launching a kitchen and bath industry directory, NKBA.org/Directory
* a kitchen and bath career center, NKBA.org/Careers
* the soon-to-be-launched member health insurance affinity program
* corporate sales and member outreach that factored into home improvement retailer Lowe's joining the association

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