Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Retail Showrooming Trend Evident in Appliances
Mar 5, 2012
 Printable format
 Email this Article
 Search

Some consumers will research appliances in a brick and mortar retail store but then make their actual purchase online, in a practice known as, "showrooming," according to market research firm NPD Group, Inc.

The firm found that 15-20% of consumers in 2011 were "showrooming" categories like stand mixers, electric knives, sewing machines, and some floor cleaners, and the firm said it sees signs of the trend moving into categories such as power tools, hairsetters, and robotic floor care appliances.

NPD said that, in total small kitchen electric appliances:
* 7% of consumers who researched their appliances at a brick and mortar store made their purchase online
* 4% did so when purchasing personal care appliances
* 2% did so when purchasing home improvement products

The firm said that two in three consumers that researched a home-related product online made their purchase at a brick and mortar store.

NPD saw a 20% dollar growth in small appliance and home improvement online sales in 2011. Still, online sales were just 13% dollar share of small appliance sales and 5% of home improvement sales in 2011. Most purchases still come form brick and mortar stores.

Back to Daily News

 

Daily News

...........................................................

Aug 22, 2014: Could Quirky Acquire GE Appliances?

Aug 22, 2014: Existing Home Sales Up in July

Aug 21, 2014: Miele Annual Sales Up 2.2%

Aug 21, 2014: TTI Reports Record Sales

Aug 21, 2014: Stihl Annual Cycling Event Raises $539,000 So Far in 2014

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows