Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Retail Showrooming Trend Evident in Appliances
Mar 5, 2012
 Printable format
 Email this Article
 Search

Some consumers will research appliances in a brick and mortar retail store but then make their actual purchase online, in a practice known as, "showrooming," according to market research firm NPD Group, Inc.

The firm found that 15-20% of consumers in 2011 were "showrooming" categories like stand mixers, electric knives, sewing machines, and some floor cleaners, and the firm said it sees signs of the trend moving into categories such as power tools, hairsetters, and robotic floor care appliances.

NPD said that, in total small kitchen electric appliances:
* 7% of consumers who researched their appliances at a brick and mortar store made their purchase online
* 4% did so when purchasing personal care appliances
* 2% did so when purchasing home improvement products

The firm said that two in three consumers that researched a home-related product online made their purchase at a brick and mortar store.

NPD saw a 20% dollar growth in small appliance and home improvement online sales in 2011. Still, online sales were just 13% dollar share of small appliance sales and 5% of home improvement sales in 2011. Most purchases still come form brick and mortar stores.

Back to Daily News

 

Daily News

...........................................................

Oct 23, 2014: Whirlpool Corporation to Showcase Resource-Efficient Technologies at Greenbuild

Oct 23, 2014: CWIEME Chicago exhibition had record attendees

Oct 22, 2014: Middleby to add U-Line to residential appliance business

Oct 22, 2014: iRobot's 3Q exceeds expectations, driven by Home Robots growth

Oct 22, 2014: Whirlpool Canada named 2014 Energy Star Manufacturer of the Year

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014
April 2014: Appliance Magazine Market Insight: February 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows