Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Haier Establishes Asian HQ in Japan, Continues 2-Brand Strategy
Feb 20, 2012
 Printable format
 Email this Article
 Search

Appliance giant Haier Group will establish its Asian headquarters in Osaka, Japan, along with two R&D centers in Tokyo and Kyoto, and will continue growing the Aqua appliance brand it acquired from Sanyo. Haier said the new sites in Japan now encompass the three key elements of its business - R&D, manufacturing, and marketing.

At a press conference in Tokyo on Feb. 15, 2012, Haier also announced its would continue with a second brand for Japan, Aqua. The brand came to Haier when it purchased Sanyo's washing machine and consumer refrigerator businesses in Japan, in addition to its washing machine, refrigerator, and home appliances businesses in Indonesia, Malaysia, the Philippines, and Vietnam. The brand was developed by Sanyo in 2006 for washing machines for the Japanese market.

Haier expected its sales in Japan to reach 50 billion yen (approx. US$630 million) in 2012, including 35 billion yen in sales of Aqua brand. Haier said it retained the brand's "DNA" intact, including technology and concepts. The brand, originally focused on washing machines, now includes 60 models of washing machines, refrigerators, and other white goods appliances. The brand is targeted at middle-income and high-income Japanese families.

In the Southeast Asian markets, Haier will go to market with a dual brand strategy, using the brand names Haier and Sanyo. The headquarters in Japan will oversee R&D, manufacturing, and marketing across the two regional markets.

"Haier chose Japan as the home for its Asian headquarters because of the country's mature home appliances market and its global leadership position in terms of technological innovation and design," said Du Jingguo, Haier's vice president, at the press conference.

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows