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Builders Show: Whirlpool in Showhomes
Feb 9, 2012
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Whirlpool Corp. is showcasing its commitment to homebuilders in the form of several showhomes on display at the 2012 International Builders' Show (IBS). Showhomes at the 2012 IBS - which started February 8 and runs through February 11 include Whirlpool appliance suites and information on building strategies such as aging-in-place.

Whirlpool is also sponsoring Certified Aging-in-Place Specialist (CAPS) Day at IBS on Thursday, Feb. 9. CAPS Day is part of Remodelers Central, a place to focus on the questions, issues, strategies, and trends unique to remodeling.

Whirlpool Corp. Senior Contract Channel Manager Terri Connett said the variety of brands and appliances makes it easy for builders to specify the right appliances for every home and home buyer.

The BUILDER Concept Home series includes appliances from Whirlpool, KitchenAid, Jenn-Air, Maytag, and Gladiator brands. The annual series includes three distinct homes in 2012, each addressing the lifestyle needs of an important demographic group:
* Gen X
* Gen Y
* Baby Boomers

The homes showcase shifting development/design strategies. The three homes are located together in a cul-de-sac and IBS attendees can take a free guided tour. A virtual tour is offered at:

The NextGen Companion Homes Series may also be toured by attendees and is equipped with Whirlpool brand appliances. The home series is designed to meet the growing market demand for small-footprint homes. The first three homes in the Companion Series are designed to share the same lot as an existing home, making them ideal for use as a guest home or for living quarters for aging parents/extended family. Homes features will also have the ability to be located on a stand-alone lot with the flexibility to add modules, such as additional rooms or a garage:

The New American Home (TNAH) is the official showhome of the National Association of Home Builders, which organizes IBS. The home showcases innovative construction technologies and building products. It is equipped with Jenn-Air, Whirlpool, and Gladiator brand appliances. The home is intended to pay homage to the architecture of the past while making use of current technology and design trends. IBS attendees can pick up tickets and take free shuttle buses to tour the home:

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