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Spectrum Brands To Move HQ To Middleton, Wisconsin
Jan 23, 2012
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Spectrum Brands To Move HQ To Middleton, Wisconsin

Appliance maker Spectrum Brands Holdings plans to move its world headquarters, several North American divisional operations, and its technology center, to a facility in the Discovery Springs area of Middleton, WI, by the end of 2013.

The move will include more than 500 full-time employees. Spectrum said it will move to a more economical and energy-efficient facility in the Madison suburb.

Spectrum had been planning to move its world headquarters, which was recently relocated from Atlanta, and its North American Remington personal care operations to Miramar, FL. Spectrum's Russell Hobbs home appliances subsidiary, acquired in June 2010, is already in a "suitably sized building" in Miramar.

But Spectrum said the annual cost savings and space efficiencies provided by the Middleton facility, along with a five-year, $4 million award ($800,000 per year) from the Wisconsin Economic Development Corporation (WEDC), were enough for the company to change those plans.

The Middleton facility is expected to be more economical and energy-efficient than its current headquarters at 601 Rayovac Drive in Madison. The lease on the Madison facility expires Dec. 31, 2013.

“We were close to a decision to move up to 300 full-time jobs from the Madison area to Florida,” said Dave Lumley, Chief Executive Officer of Spectrum Brands Holdings. “Instead, we are bringing 60 to 70 professional jobs to Wisconsin, which will add to the nearly $100 million of direct annual economic impact Spectrum Brands already has on our state, and preserve state revenue from our employee income tax withholdings that would have been lost with a move to Florida."

He added: “Due to delicate lease negotiations in recent weeks, it was indeed unfortunate for all parties concerned that we could not communicate this decision earlier that Spectrum Brands will remain in Wisconsin by relocating to a more economical building in Middleton."

Spectrum Brands changed its name from Rayovac in 2005. It moved its headquarters to the newly built Rayovac Drive facility in 1985. The Rayovac Drive facility is adjacent to a battery technology center, constructed in 1965.

The Rayovac Drive complex served as Spectrum Brands’ world headquarters for all but six of those years since 1985. It has also been home to North American Rayovac battery operations and, following its acquisition in 2003, the North American Remington personal care operations.

“Since our origins, more than 100 years ago, as a battery manufacturer on Madison’s east side, our company has played a significant role as a major employer in Dane County and other parts of Wisconsin,” said Lumley. “We are pleased about our move to Middleton, as well as our ability to retain our world headquarters and North American appliances operations in Wisconsin and continue our long history of investment in our state, which will include capital spending of $40 million over the next five years.”

The developer for Spectrum Brands’ future world headquarters is Livesey Company, a family-owned, commercial real estate development company based in Madison.

The Middleton building will accommodate up to 675 full-time employees and include a new technology center.

In addition to its world headquarters in Madison, Spectrum Brands maintains Wisconsin battery plants in Fennimore, with 320 employees, and Portage, with 200 employees, as well as a small returns center in DeForest.

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