Miele Opens Galleries in Dubai and Kuala Lumpur
German-based appliance maker Miele continues to expand on its worldwide retail and branding strategy with the opening of new Miele Galleries, the latest in Dubai and the Malaysian capitol of Kuala Lumpur.
Miele now has Galleries in 50 cities worldwide. Each has a showroom of up to 1000-sq-meters and display products that help reinforce Miele as a premium appliance brand as well as address regional distinctions. The showrooms are intended to be used by end-user consumers as well as Miele sales partners, and are equipped with training facilities and kitchens for hands-on cooking events.
Miele Gallery in Dubai
An event with 220 invited guests marked the opening of Miele's two-floor World of Experience in Dubai. The showroom opened in late 2011 in the recently completed Sama Tower (pictured) on Sheikh Zayed Road. Invited guests toured the fully equipped ground-floor show kitchens, coffee bar, and Miele@home display, demonstrating a system for networking smart domestic appliances. The floor also showcases vacuum cleaners and laundry appliances.
The Miele Professional area showcases heavy-duty appliance for commercial applications. The upper floor of the Gallery has an active kitchen and will be used for product launches, training courses, cooking demonstrations, and art exhibitions.
Miele noted that Dubai generated one of its biggest single appliance orders in the company's history: 900 apartment kitchens in the world's tallest building, the Burj Khalifa, were equipped with 7560 Miele appliances.
Miele Gallery in Kuala Lumpur
The Miele Gallery in Kuala Lumpur is within sight of another of the world's tallest buildings, the Petronas Towers. The Gallery takes two floors in the new Menara Kencana Petroleum Building. An exclusive event centre with an active kitchen is available on the twelfth floor of the same building for cooking demonstrations and hospitality events.
Miele's subsidiary in Malaysia, founded in 2009, has equipped several projects, including all the 94 units in the luxury ONE KL Tower and the premium penthouses and apartments at Zephyr Point.
to Daily News