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comScore said that, in the first 56 days of the November/December 2011 holiday season, $35.3 billion has been spent online, a 15% increase from the same time period in 2010. $2.8 billion were spent in the week ending Dec. 25, 2011, an increase of 16% from the same week in 2010.
"We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year," said comScore chairman Gian Fulgoni.
The firm noted that, over the past several years, there has been dramatically increasing Christmas Day sales of digital content and subscriptions, a category that includes digital downloads of music, TV, movies, e-books, and apps. The reason: consumers receive new smartphones, tablets, e-readers, and digital content gift certificates for Christmas and on Christmas Day load their devices with new content.
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