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Whirlpool Survey Shows Consumers More Interested in Saving Time, Energy, and Money
Dec 27, 2011
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Consumers want to establish better time-saving, money-saving, and energy-saving habits in terms of their home appliance use, according to a survey conducted by Harris Interactive for Whirlpool Corp. The survey results show 75% of consumers ages 18-34 have already taken some steps to be greener and are looking for more ways to save energy, water, and money.

Whirlpool sees more consumers turning to an eco-friendly lifestyle and they are looking for more ways to incorporate eco-friendly solutions in their lives. Half of respondents - 49% - said they would consider paying more money for an appliance if it would reduce their utility bills over time

The survey also found many have taken some steps to be more energy efficient:
• 65% of consumers already use Energy Star appliances and CFL light bulbs
• 36% purchase green products when possible
• 15% actually seek out green products, according to the survey

The survey showed 87% still pre-rinse dishes – Whirlpool said scraping dishes and skipping the pre-rinse will help consumers save to 20 gallons of water per load (and by using the dishwasher vs. hand washing consumers save up to 230 hours per year).

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