Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Women Age 50+ Want Technology for Christmas
Nov 18, 2011
 Printable format
 Email this Article
 Search

Smartphones, computer tablets, and e-readers are high on the list of holiday must haves for women age 50+, who are become more tech-savvy overall, according to a new study from VibrantNation and Silvers Summit.

Key findings of the study on women age 55+:
• 32% acquired an iPad or tablet computer in the past year
• 59% of those who don’t have a tablet want one
• of those with an e-reader, 66% have a Kindle
• 46% have used iTunes to buy music
• two-thirds of 55+ women own a smartphone; 54% bought a new smartphone in the last year
• of smartphone users, 45% downloaded 10 or more apps in the last year
• 34% use their smartphone or table to read bar codes (Quick Response or QR codes)
• 78% text with adult children
• 31% video chat with their children

Stephen Reily, founder and CEO of VibrantNation.com, called boomer women the "command center of the family" – often caring for kids as well as aging parents - so they drive a lot of technology purchases. "Women now represent more than half of the U.S. workforce and have been using technology in business for more than 20 years. As such boomer women have lived their entire adult lives as tech adopters and they don’t stop just because they turn 50. This new research reflects that they are an increasingly important force in the consumer electronics world.”

Back to Daily News

 

Daily News

...........................................................

Nov 25, 2014: Robotics Exhibits Grow 25% at 2015 CES

Nov 25, 2014: Index shows HVAC/R contractors more positive than last year

Nov 25, 2014: Consumer Confidence Index Declines

Nov 25, 2014: Existing home sales up in October

Nov 25, 2014: CEA: confidence in technology spending up in November

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

November 2014: U.S. Appliance Industry: Market Value, Life Expectancy & Replacement Picture 2014
October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows