LG Electronics USA named James Fishler to the newly created position of senior vice president, Marketing & Go-to-Market Operations, expanding his role beyond leading Marketplace Operations, In-Store Merchandising, and Sales Operations.
Home Appliances, Home Electronics, and Mobile Phone brand marketing will also fall to Fishler in the new position.
Fishler assumes the marketing, advertising, public relations, and consumer promotions responsibilities from Peter Reiner, who is leaving the company for an opportunity outside of the industry.
