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Electrolux IDs the Top Trends in Restaurants
Nov 2, 2011
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When Electrolux surveyed several globally influential food critics and chefs about the "next big thing" in the culinary world, they came up with a very specific answer: a Scandinavian bistro style slow street food restaurant with Japanese influences focusing on local ingredients.

Although one should probably not expect to see all those in elements in a single restaurant.

Electrolux, a global maker of commercial foodservice equipment, conducted the survey among the members of the Electrolux World’s 50 Best Restaurants Academy. The appliance company asked respondents about the dominant trends for the coming two years.

The overall trends, as ranked by respondents;
• No. 1: Almost 60% believe that local focus will continue to be top trend.
• No. 2: bistro-styled restaurants.
• No. 3: slow food.
• No. 4: street food.
• No. 5: luxury restaurants.

“I think that the trend is to feel closer to nature. Not to transform too much in the product, but to recreate it to give it in a kind of simplicity to the guests, so you can feel really good taste of the products. I think that the future trends are probably very close to what is happening,” said Anne-Sophie Pic, who was named the Veuve Clicquot World’s Best Female Chef for 2011.

The survey did find some differences of opinion.

Luxury restaurants only rate as the fifth most important trend overall, but both chefs and restaurateurs rate luxury restaurants as the third most important trend. Among the food critics however, luxury dining doesn’t even make in to the top five.

When asked where the most influential food trends are coming from, Scandinavia topped the rankings. This is borne out in recent gourmet competitions, in which Danish restaurant Noma was named the world’s best restaurant two years in a row, and the top three restaurants in the Bocuse d’Or competition were won by a Dane, a Swede and a Norwegian.

Electrolux believes simplicity and fidelity to the ingredients is a key factor in Scandinavian cuisine and in the second most influential cuisine: Japanese. French food is ranked as the third most important trendsetter.

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