Appliance OEM Fisher & Paykel will collaborate with Cheryl Forberg, a James Beard Award-winning chef and a nutritionist for NBC's The Biggest Loser reality TV series.
F&P will be the exclusive provider of high-end appliances for a showcase kitchen in Forberg's Napa Valley farm home, which will serve as a vehicle for creating new recipes, cookbooks, and other products. The collaboration will also include social media interaction, recipes provided for Fisher & Paykel fans, cooking events, and promotional giveaways.
"Cheryl's brand weaves perfectly into the fabric of the Fisher & Paykel brand," said Fisher & Paykel Marketing Manager Scott Davies. "Her outlook on using fresh, natural ingredients in her kitchen felt like an organic fit for our company."
to Daily News