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Growth Forecast for Appliance & Electronics Store Sales for the Holidays
Sep 28, 2011
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Growth Forecast for Appliance & Electronics Store Sales for the Holidays
The International Council of Shopping Centers (ICSC) forecasts 2011 holiday sales in the Electronics and Appliance store sector in the United States will be up 4.0% over 2010, to $23.6 billion.

September 21 saw the release of two reports forecasting the 2011 retail sales during the holiday season (November and December 2011). Market research firm ShopperTrak predicts a sales increase of just 1.2% in the Electronics & Appliance sector compared to the 2010 holiday season. The firm predicts foot-traffic in the sector will drop 4.9%.

ShopperTrak attributed its moderate outlook for the Electronics & Appliance sector to a limited number of blockbuster electronics introduced this season. It also noted that value-conscious consumers are increasingly shopping and researching expensive product purchases online. The result is twofold:
• Consumers are finding the retailers providing the deepest discounts.
• When they do walk into retail stores they have already made a purchase decision, making them less likely to browse.

Overall ICSC is forecasting gains during the 2011 holiday shopping season – the months of November and December - will be less significant than in 2010.

Shopping centers are expected to increase 2.2% in Nov.-Dec. 2011 compared to November-December 2010. In 2010, the holiday season posted a 5.0% gain. This followed two years of back-to-back declines during the economic downturn.

In addition to Appliance and Electronic stores, ICSC expects U.S. industry holiday sales to increase in:
• shopping-center sales
• ICSC’s composite of major chains
• GAFO (general merchandise, apparel, furniture, electronic, and other) store sales

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