Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Kenmore Appliances Could Be Sold Outside Sears Stores
Sep 15, 2011
 Printable format
 Email this Article
 Search

The Kenmore appliance brand may soon be in stores that are not part of Sears Holdings, which owns the brand. A LinkedIn job posting for a "Chief Marketing Officer – Kenmore" suggests that the responsibilities of the new position will include driving Kenmore sales both within and outside Sears stores.

The job was posted in early September and has since been removed. The posting said the position included working with "external groups (Sears tools and lawn and garden retail, ACE, Orchard Supply, Costco, etc.) to efficiently and effectively drive Kenmore awareness, consideration and purchase."

Sears has recently taken a similar approach with two of its other well-known brands, Craftsman and Diehard. Ace Hardware stores and Costco are now selling some Craftsman brand outdoor power equipment, power tools, and hand tools. Sears-owned retail chains Orchard Supply Hardware and Kmart also sell the brand.

Schumacher Electric acquired the rights to use the DieHard brand name on car jump starter cables, chargers, and jump starters, but not on batteries.

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows