AISI Establishes Steel Market Development Institute Aug 7, 2008

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The American Iron and Steel Institute (AISI) established the AISI Steel Market Development Institute (SMDI) with the mission “to advance the competitive use of steel through a market-driven strategy that promotes cost effective steel based solutions.” The new Institute, which will operate as a business unit of AISI, is being funded through a direct investment from eight of North America's leading steel producers with a strong commitment to growing steel's competitive position in the North American market.

David C. Jeanes, former senior vice president of AISI, is president of the new Institute, which will also be led by a board of directors with representation from each of the eight investing companies and will report to a CEO group. The current market committees will be re-named the Automotive Applications Council, Construction Market Council and the Steel Packaging Council.

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