John Weinstock will join Electrolux Major Appliances North America (EMA-NA) as vice president, marketing.
Weinstock will oversee brand management, consumer insight-led innovation, and integrated trade and consumer marketing campaigns for major appliances in North America. He will report operationally to President and CEO of EMA-NA Jack Truong and functionally to, AB Electrolux Global Chief Marketing Officer Mary Kay Kopf.
“John’s track record in strategic brand development and growth will help take Electrolux Major Appliances to the next level in North America,” said Truong. “As we seek to further our position in the ultra- competitive appliance industry through our best-selling Electrolux and Frigidaire brands, his expertise in marketing will be an asset.”
Weinstock spent almost 20 years in the consumer durables and packaged goods industries, most recently as vice president marketing, Home Appliances & Home Entertainment for LG Electronics. Before LG, Weinstock developed and implemented marketing strategies for Johnson & Johnson where he managed brands such as Johnson’s Baby and Band-Aid.
Weinstock holds a bachelor’s degree in Economics from Northwestern University and an MBA from the Fuqua School of Business at Duke University.
In 2008, Brandweek named Weinstock a “Marketer of the Year.” He will relocate to Charlotte, NC and assume the vice president marketing role August 22.
to Daily News