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Study: Realtors See Home Technologies Important to Home Sales
Aug 12, 2011
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A new survey from the Consumer Electronics Association (CEA) found that interest among Realtors and their clients for home technology is high.

The report found that, in the past 24 months, 9 in 10 realtors were involved in buying, selling, or showing a home with technology ranging from established systems such as monitored security (93%) and home theater pre-wire/system (89%) to newer technologies such as home automation/management systems (54%) and energy management systems (51%).

The survey was conducted in April 2011 of 1793 realtors who were members of the National Association of Realtors.

"While the market needs to recover before home technologies play a more important role in home sales, the industry can help prepare Realtors to be comfortable in discussing these types of systems with their clients,” said Rhonda Daniel, manager of research at CEA. “The ideal goal for the CE industry is to have knowledgeable realtors who are excited and open to promoting technology as a selling feature of homes.”

Half of realtors expressed interest in learning more about installed home technologies.

According to Daniel, “Manufacturers and electronic systems contractors (ESCs) should be laying the ground work now to take advantage of the eventual upswing in the real estate market. Educating Realtors on the benefits, value and functionalities of installed technologies now will demonstrate that the CE industry can be a trusted partner to equip them with the knowledge they are lacking.”

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