Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Back-to-School Sales Expected to be Flat
Jul 27, 2011
 Printable format
 Email this Article
 Search

U.S. parents will be more economical this year, as will college students preparing to return to college, according to the NRF’s 2011 Back-to-School and Back-to-College surveys.

The Back-to-School survey showing families with kids in grades K-12 will spend an average of $603.63 on apparel, school supplies, and electronics – almost the same as 2010's $606.40 average. Total spending on grades K-12 is expected to reach $22.8 billion. Combined K-12 and college spending will reach $68.8 billion, which the National Retail Federation said makes it the second biggest consumer spending event for retailers behind the winter holidays.

The average spending on computers, cell phones, media players, and tablet devices is expected to increase slightly to $189.51. However, just 51.9% of families with school-aged kids plan to purchase electronics this year, down from 2010's historic high of 63.7%.

NRF’s 2011 Back-to-College survey found most college shoppers - 83.7% - will adjust their budgets because of the economy in 2011. Parents and students will spend an average of $808.71 on everything from apparel and electronics to dorm furnishings and food items, down from $835.73 in 2010.

The survey found 45.8% of students and their parents will buy electronics - the lowest level since 2005 – but electronics will still take up the largest portion of shoppers’ budgets. The average person will spend $209.93, down 11% from 2010's $236.94. Freshman will spend the most on electronics: $281.94 on average.

Total Back-to-School and Back-to-College Electronics Spending

• Back-to-school spending on Electronics and Computer-Related Equipment is expected to be $7.15 billion.
• Back-to-college spending on Electronics and Computer-Related Equipment is expected to be $11.95 billion.

Back to Daily News

 

Daily News

...........................................................

Apr 18, 2014: Spectrum Brands CEO Lumley Joins Husqvarna Board

Apr 17, 2014: GE Appliances 1Q Revenues Down 3%

Apr 17, 2014: Remodeling Growth Expected to Continue

Apr 17, 2014: HVAC/R Contractors Outlook Holds Steady

Apr 17, 2014: Appliance Store Sales Down Slightly in March

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

March 2014: Market Research - 62nd Annual U.S. Appliance Industry Forecast
February 2014: Appliance Magazine Market Insight: December 2013
January 2014: Market Research - Appliance Historical Statistical Review: 1954-2012
January 2014: Appliance Magazine Market Insight: November 2013




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Pharmalive | Plastics Today | Powder Bulk Solids | Canon Trade Shows