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Chinese Consumer Appliance Purchase Intentions Down from 1Q
Jul 27, 2011
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Chinese Consumers’ confidence in the strength of the economy for the next 6 months was at 55.4% in the second quarter of 2011, down from 61.4% in the first quarter of 2011, according to ProsperChina. Confidence is also lower than in 2Q 2010, when it stood at 56.5%.

Consumers in 2Q 2011 were more focused on "needs" over "wants" and were making more practical purchases than in the last quarter or in 2Q 2010.

Home Appliance consumer purchase intentions in 2Q 2011 were down compared to 1Q 2011, but up compared to 2Q 2010, the report said.

Computer, Digital Camera, and TV consumer purchase intentions in 2Q 2011 were down compared to 1Q 2011 and down compared to 2Q 2010.

Stereo Equipment consumer purchase intentions in 2Q 2011 were down compared to 1Q 2011 but up compared to 2Q 2010.

DVD/VCR consumer purchase intentions in 2Q 2011 were down compared to 1Q 2011 and flat compared to 2Q 2010.

ProsperChina surveyed 18,950 Chinese consumers, 18-54 years old, for its quarterly report.

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