Spectrum Brands Extends License of Black & Decker Brand Through 2015 Jul 20, 2011

Printable format  Email this Article  Search

Global small appliances maker Spectrum Brands Holdings, Inc. (Madison, WI, U.S.) said its Russell Hobbs division extended its trademark license agreement for the Black & Decker brand through December 31, 2015 with Stanley Black & Decker, Inc.

Russell Hobbs licenses the Black & Decker brand in North America, Latin America (excluding Brazil), and the Caribbean for four core categories of household appliances:
• beverage products
• food preparation products
• garment care products
• cooking products

Russell Hobbs has licensed the Black & Decker brand since 1998 for use in marketing various household small appliances. In December 2007, Russell Hobbs and Black & Decker extended the trademark license agreement for a third time through December 2012, with a potential extension through December 2014. The new agreement extends the licensing arrangement through December 31, 2015.

Back to Daily News