Electrolux plans to increase prices for appliances in the European market by 5-7%, effective Oct. 1, 2011. The price increases will offset increasing costs for raw materials and transportation.
Electrolux has seen the cost of some of its most important raw materials increase 40-90% in the last 18 months. Costs for transportation have also increased significantly. While this trend is stabilizing, the appliance maker sees no indication of a broad based, major downward correction that would return costs to prior levels. During the same period, Electrolux experienced increased price pressure in the market, which accelerated in the first part of 2011.
The October price increases are intended to help the company sustainable profitability. Electrolux intends to implement the price increases of 5-7% across all product categories in October.
to Daily News