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Haier America Reorganizes Business Divisions
Jun 2, 2011
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Haier America, a business of China's Haier Group, will reorganize into three product business divisions: an Air Conditioning Group (ACG), a White Goods Group (WGG), and a Digital Products Group (DPG).

The White Goods Group will be led by Executive Vice President Bob Cunningham, who has been with the company since 2008 and previously served as senior vice president, Major Appliances - Product Innovations and Engineering. Cunningham has over 30 years experience in the white goods appliance industry.

The Air Conditioning Group will be led by Executive Vice President Lintao Lu who has been with the company since 2003 and previously served as senior vice president of Compact Appliances and Home Comfort - Product Innovations and Engineering. Mr. Lu has over 25 years of experience in the air-conditioning industry.

The Digital Products Group will continue to be led by President Douglas Lane, who joined the company in July of 2010 with over 20 years of experience in the consumer electronics industry.

Each division will be responsible for P&L, product development, sales and marketing, quality, service, compliance, planning, and purchasing. Shared services – such as finance, administration, logistics, information technology, legal, and branding & creative - will support the three divisions.

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