Home
Global Supplier Directory
APPLIANCE Engineer
Supplier Solutions
APPLIANCE Line
Whitepaper Library
Calendar of Events
Association Locator
Contents Pages
Market Research
Subscription Center


 
Daily News

Electrolux Philippines Wins PANATA for Second Year
Feb 25, 2011
 Printable format
 Email this Article
 Search

Electrolux Philippines won the Philippines Association of National Advertisers Truth in Advertising Awards (PANATA Awards) for the second year running.

The word "panata” is Filipino for vow, promise, or oath. The PANATA Awards annually recognize outstanding work to promote positive Filipino values like love of family, respect of elders, philanthropy, and generosity.

Electrolux Philippines was recognized specifically for its event “A Thousand Kilos for Heavy Loads & Lighter Hearts” held in August 2011. Electrolux transformed a parking lot in the city of Cebu, Philippines, into a giant washhouse. Donations of clothing from Cebu celebrities, media personalities, and residents were collected for the charity event’s beneficiary, Tabang Patrol.

Ten pairs of Electrolux washers and dryers were set up along with an ironing station during the event. ABS-CBN celebrities made appearances to show their support by washing and ironing the donated clothes.

It was the second time Electrolux has organized the event. The 2011 event washed, dried, and donated 5,000 kilos of clothing.

Back to Daily News

 

Daily News

...........................................................

Oct 31, 2014: Whirlpool Completes Acquisition of Majority Stake In Hefei Sanyo

Oct 30, 2014: Whirlpool Corp. reports strong third-quarter

Oct 30, 2014: Statistical Portrait of the European Appliance Industry Released by Appliance Magazine

Oct 30, 2014: New Whirlpool acquisition Indesit reports profit for year so far

Oct 30, 2014: Consumer Confidence Index rebounds in October

More Daily News>>

RSS Feeds
.........................................................
Appliance Industry
Market Research

...........................................................

October 2014: Portrait of the European Appliance Industry
September 2014: Appliance Industry Focus: HVAC
June 2014: Appliance Magazine Market Insight: April 2014
May 2014: Appliance Magazine Market Insight: March 2014




 
Contact Us | About Us | Subscriptions | Advertising | Home
UBM Canon © 2014  

Please visit these other UBM Canon sites

UBM Canon Corporate | Design News | Test & Measurement World | Packaging Digest | EDN | Qmed | Plastics Today | Powder Bulk Solids | Canon Trade Shows