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Braun Turns 90
Feb 10, 2011
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Braun, an international manufacturer of small electric appliances, celebrated its 90-year company anniversary on Feb. 1, 2011.

Max Braun founded the company in 1921 in Frankfurt, Germany. After his death in 1951, sons Artur and Erwin Braun assumed the leadership of the company.

From 1955 they presided over the development of Braun Design, which remains highly regarded today. Designers Dr. Fritz Eichler and Dieter Rams shaped the unique Braun design in the 1950s and 1960s.

One was the 1956 model Super SK-4 combination radio and phonograph, which was called the first functional example of functional design in a utilitarian device produced at high volume. The unit's Plexiglas cover was gave rise to the nickname "Snow White’s Coffin."

Another design icon was the 1962 foil shaver called the "sixtant." It sold a record-breaking 10 million units by 1973.

Braun was acquired by the Gillette Company in 1967 and increasingly expanded in the international market. Since October 2005, Braun and Gillette have belonged to The Procter & Gamble Company, and Braun is one of the consumer goods company’s top-earning brands.

Today Braun is a globally successful brand and the world market leader in the foil shaver, epilator, and handblender segments.

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