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Panasonic Makes Eco Ideas Declaration for North America
Jan 18, 2011
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"Panasonic is strongly committed to responsible environmental stewardship, and as a global leader in the electronics industry, it is our duty to contribute clearly and publicly to an environmentally sustainable future," said Joe Taylor, Chairman and CEO of Panasonic Corporation of North America.

Panasonic Corp. plans several new initiatives in North America to enhance the environmental performance of its manufacturing and marketing operations and to expand its eco education and community programs.

The consumer electronics and appliances maker summarized its North American initiatives in an Eco Ideas Declaration, with specific sustainability goals for the next three years.

"Panasonic aims to become the No. 1 Green Innovation Company in the Electronics Industry by 2018, which will mark our company's 100th anniversary," said Joe Taylor, chairman and CEO of Panasonic Corporation of North America.

Among its three-year goals, Panasonic intends to double its North America sales of environmentally conscious products. Specifically, it intends to double the sales of Energy Star-qualified products, EPEAT Silver and Gold-registered products, and Panasonic Superior Green Products (designated by a company standard) by 2013.

The company also intends to double the number of drop-off locations in its electronics recycling program, from 833 to 1,600 sites

It also intends to reduce by the greenhouse gas emissions at its headquarters operations. Specifically, it intends to reduce CO2 emissions from its North American headquarters operations by 45% by 2013 compared to its 2006 baseline.

Panasonic also plans multiple efforts to expand its environmental education opportunities for children and adults in North America.
• It aims to reach at least 500,000 school children with stimulating and useful environmental information, materials, and programs for home and school.
• A new scholarship program, sponsored with The Earth University in Costa Rica, is aimed at educating future generations in environmental stewardship and sustainability science and practices.
• It will further encourage environmental programs at local schools through enhancements to its Kid Witness News and Creative Design Challenge programs.

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