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China's Rural Appliance Sales Up 130% in 2010
Jan 12, 2011
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Appliance unit sales in China's rural areas, according to a Ministry of Commerce report, were up by 130% and totaled 77.18 million units in of 2010.

The ministry reported that 9.901 million household appliances were sold in rural China in the month of December 2010, up by 68% over December 2009. December 2010 shipments were valued at 22.94 billion yuan (approx. US$3.5 billion), up 109% year on year.

China launched a subsidy program in February 2009, "Home Appliances Going to Countryside," to stimulate home appliance sales in rural areas of the country.

The value of appliance sales in rural areas was up about 170% to 173.23 billion yuan (approx. $26 billion) in 2010.

Refrigerators were the top-selling appliance category in rural China in 2010, with shipments valued at 56.7 billion yuan (approx. $8.6 billion).

TVs were the second highest-selling appliance, with shipments valued at 48.85 billion yuan (approx. $7.4 billion).

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